Making the Most of Paid SEO for your Retail Business

Paid SEO – otherwise known as paid search or search engine advertising — is an ideal option for those looking at quick results from online marketing. If you are in the retail business, organic SEO combined with paid marketing techniques like PPC can boost your marketing efforts significantly. Paid SEO, especially, can help your (more…)

Five Tips for Creating Compelling SEO Content

What is SEOOrganic SEO depends highly on the content used. Good quality content not only makes the search engine spiders happy, it also gets you editorial links, which are important for SEO. Business looking to benefit from good quality content for SEO can use these tips for creating compelling content this year:
• Tell a story – Everyone loves a good story. One of the most effective ways of sending a message to your target audience is to (more…)

Reputation Management – Controlling Your Message Online

Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand.

When people search for your company, you want them to (more…)

What You Can Learn from Mobile Metrics


Metrics give important information about your site’s performance, including how many people it’s reached and whether those visitors take other actions after visiting a particular page. Mobile metrics, which measure the behavior of users on smartphones and tablets, provide even more useful information.

If you’re trying to reach a mobile audience or are wondering whether your (more…)