Social media is here to stay. If social media marketing was big in 2015, it is going be bigger in 2016. Here are a few ways social media can help your business this year:
Social media is still among best platforms to connect with existing and potential customers across the world: Not only can you (more…)
Organic SEO depends highly on the content used. Good quality content not only makes the search engine spiders happy, it also gets you editorial links, which are important for SEO. Business looking to benefit from good quality content for SEO can use these tips for creating compelling content this year:
• Tell a story – Everyone loves a good story. One of the most effective ways of sending a message to your target audience is to (more…)
Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand.
When people search for your company, you want them to (more…)
SEO exists to boost your site’s visibility in search results. But once people have found you online, your site also needs to do the work of converting those visitors into customers – and that’s where great web design and compelling writing come into play.
Your site needs to (more…)
The Internet is perhaps the single most diverse and powerful media platform in the world today. And Internet marketing does not face the limitations of radio, television and print; the Internet is multimedia, with numerous advertising opportunities that never (more…)
Metrics give important information about your site’s performance, including how many people it’s reached and whether those visitors take other actions after visiting a particular page. Mobile metrics, which measure the behavior of users on smartphones and tablets, provide even more useful information.
If you’re trying to reach a mobile audience or are wondering whether your (more…)
Five years ago, mobile video was practically nonexistent. That’s no longer the case. According to a recent study, over half of all mobile users watch videos, with 35% of users watching videos longer than five minutes. Videos are also becoming increasingly popular on social media, which is the second-most powerful discovery tool for (more…)
Increasingly, people are using smart phones and other mobile devices to access the Web – and if you’re not easily accessible on their device, a user won’t think twice about going to your competitors instead.
There are multiple options for capturing the attention and interest of (more…)
When Google released a video in early 2014 discussing the lack of social media when considering the ‘authority’ of a link, it confused a large number of people. Considering the back-and-forth nature of the discussion regarding the importance of social media for SEO ranking, it’s no wonder that (more…)
Pay-per-click campaigns (PPC) are all about gathering information. You run them to see which of your marketing strategies are most effective, or to obtain contact information for your new leads. PPC technology makes it possible to monitor the behavior of visitors – who’s clicking your links, and what they do when they arrive – but if you don’t set up the right landing and confirmation pages, you’re missing out on a big opportunity. (more…)