Five Tips for Creating Compelling SEO Content

What is SEOOrganic SEO depends highly on the content used. Good quality content not only makes the search engine spiders happy, it also gets you editorial links, which are important for SEO. Business looking to benefit from good quality content for SEO can use these tips for creating compelling content this year:
• Tell a story – Everyone loves a good story. One of the most effective ways of sending a message to your target audience is to (more…)

Reputation Management – Controlling Your Message Online

Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand.

When people search for your company, you want them to (more…)

What You Can Learn from Mobile Metrics


Metrics give important information about your site’s performance, including how many people it’s reached and whether those visitors take other actions after visiting a particular page. Mobile metrics, which measure the behavior of users on smartphones and tablets, provide even more useful information.

If you’re trying to reach a mobile audience or are wondering whether your (more…)

How to Reach Mobile Users

Increasingly, people are using smart phones and other mobile devices to access the Web – and if you’re not easily accessible on their device, a user won’t think twice about going to your competitors instead.

There are multiple options for capturing the attention and interest of (more…)

PPC Campaigns: Why You Should Always Say Thank-You

Pay-per-click campaigns (PPC) are all about gathering information. You run them to see which of your marketing strategies are most effective, or to obtain contact information for your new leads. PPC technology makes it possible to monitor the behavior of visitors – who’s clicking your links, and what they do when they arrive – but if you don’t set up the right landing and confirmation pages, you’re missing out on a big opportunity. (more…)