These days, having an online presence is practically a requirement for doing any kind of business. The internet is where people turn to find the goods and services they need, and if you (more…)
Search engine optimization is driven by technology and innovation. As the internet becomes more sophisticated and new search engine technology emerges to meet the changing demands of web users, companies must modify their SEO strategies in order to be (more…)
The internet is a global marketplace, but you may not have a need for such a wide audience – which is why targeting your SEO to the right market is so important. The core principles of search engine optimization are (more…)
Search engine optimization (SEO) is an important part of your Internet marketing strategy – but its value goes beyond simply boosting your search rank among competitors. SEO also plays a vital role in the way your business is perceived by potential customers, allowing you to control the message of your brand.
When people search for your company, you want them to (more…)
SEO exists to boost your site’s visibility in search results. But once people have found you online, your site also needs to do the work of converting those visitors into customers – and that’s where great web design and compelling writing come into play.
Your site needs to (more…)
The Internet is perhaps the single most diverse and powerful media platform in the world today. And Internet marketing does not face the limitations of radio, television and print; the Internet is multimedia, with numerous advertising opportunities that never (more…)
Metrics give important information about your site’s performance, including how many people it’s reached and whether those visitors take other actions after visiting a particular page. Mobile metrics, which measure the behavior of users on smartphones and tablets, provide even more useful information.
If you’re trying to reach a mobile audience or are wondering whether your (more…)
Five years ago, mobile video was practically nonexistent. That’s no longer the case. According to a recent study, over half of all mobile users watch videos, with 35% of users watching videos longer than five minutes. Videos are also becoming increasingly popular on social media, which is the second-most powerful discovery tool for (more…)
Increasingly, people are using smart phones and other mobile devices to access the Web – and if you’re not easily accessible on their device, a user won’t think twice about going to your competitors instead.
There are multiple options for capturing the attention and interest of (more…)
When Google released a video in early 2014 discussing the lack of social media when considering the ‘authority’ of a link, it confused a large number of people. Considering the back-and-forth nature of the discussion regarding the importance of social media for SEO ranking, it’s no wonder that (more…)