At SonicSEO.com, we know your website can be the most powerful marketing tool you have. It has the potential to boost leads and sales because it can help more prospective customers find and choose you. One key factor in how effectively your website converts viewers to customers is your unique selling proposition, or USP.
Your unique selling proposition (USP) is the summary of what makes you—your company culture, your products, your approach to services, etc.—different from your competitors. (more…)
The evolution of Internet search—the shift to voice-activated search, the expected merge of desktop and mobile algorithms, etc.—presents some promising opportunities for small businesses to get noticed—by the search engines and by the people using the search engines. If you invest in enhancing your locally focused SEO, you could be one of the local businesses rewarded with increased foot traffic, leads and sales from mobile users looking for something in their neck of the woods to meet their needs.
Here’s how to get the search engines to show your local business some love:
Complete, Current and Optimized My Business Listing
Google is, of course, not the only search engine, but it is, by far, the most used and trusted search engine. So, the local search results most commonly seen are those in Google’s “local pack”—the (more…)
2017 is behind us; don’t leave your mobile search marketing strategy with it. In order to keep pace with the dizzying progress of the mobile search environment, take heed of (more…)
Happy New Year!
Typically, ringing in the New Year involves an “out with the old, in with the new” attitude and approach. For search engine optimization, it’s a little more complicated.
The SEO trends you need to know and implement are not brand-new concepts or (more…)
On the 12th day of boot camp, my marketing expert told me: CALL SONICSEO.COM FOR A FREE CONSULTATION
Business owners and managers: you’ve got enough to do to keep your company running. Let the experts help you with your Internet marketing needs.
SonicSEO.com has been around longer than Google. We have the experience and expertise to design, engineer and maintain an effective website with all the search engine optimization goodies, like regular blogs, social media, PPC and more! We can help you develop and execute a comprehensive online marketing campaign that increases your online visibility and your conversion. Contact us today to schedule a free consultation.
On the 11th day of boot camp, my marketing expert told me: IMPLEMENT A REVIEW MANAGEMENT STRATEGY
You’re never going to please everyone all of the time. That’s just life. But to make even negative reviews work for your business instead of against it, you need to do something with them rather than ignore them or try furiously to block them. That’s where review management comes in.
Assign someone (maybe someone from SonicSEO.com) to monitor online platforms where people can post reviews about your business—e.g., Yelp, TripAdvisor, Google, etc. When you come across a negative review, respond to it calmly, courteously and with the intent to learn from and/or correct the problem. Your respectful, proactive response may salvage an existing client relationship, but (possibly more importantly), it may bolster confidence, trust and loyalty in the clients and potential clients who view this online exchange.
You are under no obligation to give away freebies or discounts, but you are required to use respectful language to inquire into the situation and/or request that the reviewer contact you on a private platform.
On the 10th day of boot camp, my marketing expert told me: PIC-up YOUR WEBSITE
By PIC-up, we mean make your website image friendly…and maybe venture into the world of visually-driven social media, like Pinterest and Instagram.
As the saying goes, a picture is worth 1,000 words. Say more with less by using trust-building, interest-capturing and telling images. Original pictures are best; they often humanize an otherwise nameless, faceless “we” behind your company name. But if you can’t get original pics (or you can’t find one that Barney from the Mail Room didn’t photo bomb), stock imagery has (literally) millions of options. Paid stock photos tend to be higher quality, but even free stockpiles like Pixabay or Pexels have a wide array that might fit the bill. With nearly any stock photo, if possible, do a bit of editing to make it more yours.
No matter where you get your images, do make sure that the images convey positive messages to your audience. Think about it: is a close-up of a dentist’s drill really likely to ease a potential patient’s dental phobia? Is a unicorn-inspired dye job really what you want your potential clients to associate with your salon’s coloring capabilities? Select images that portray the emotions and experiences you want your customers and clients to have when they interact with you—lots of smiles and energy.
Don’t have the time? Contact SonicSEO.com for assistance managing the visual appeal of your online presence.
On the 9th day of boot camp, my marketing expert told me: CLEAN UP YOUR 404 ERRORS
In Internet speak, a 404 is a “page not found” error. It’s the disheartening (or enraging) message searchers get when the search result they clicked on really doesn’t go anywhere. As you can imagine, these hurt both your ranking potential and goodwill with your human users…so you want to eliminate them.
To eliminate 404s, you first have to find them. And that’s actually pretty easy with Google Webmaster Tools/Search Console.
To log into Search Console, you have to have a Google account. If you have Google Analytics embedded on your site, then you can use the same login credentials. Once you’re in Search Console, navigate to the “Crawl” tab and select “Crawl Errors”. This will show you how many 404 errors there are and help you find them.
Once you find the 404s, you need to fix them. Most of the time, 404s happen because a page or blog got moved (i.e., the URL slug changed) and the redirect wasn’t done properly (or at all). That’s an easy fix. When you login to your website, assign a new URL that you want users to be redirected to when they click on the URL that is currently taking them to the 404 error page.
There may be times when 404s aren’t avoidable or are just hard to find. The next best option is to customize your 404-error page. If you can at least make users laugh about their dead-end (like these clever designers) and help them restart their search, then the momentary inconvenience may be forgiven without bouncing.
If you’ve got broken links all over the place, call in professional help. Contact SonicSEO.com.
On the 8th day of boot camp, my marketing expert told me: FRESHEN UP YOUR CONTENT
Search engines do not want to send their users to search results that have gone stale. To make sure that’s a category your website does not fall into, you need to update your content regularly. However, you do not want to continually overhaul or change your website pages. That’s confusing for human users who regularly visit your site, and it can hurt your ranking potential.
Instead, you can post “new” content without generating completely new content by refreshing and reposting your most popular blogs.
First, identify blogs that have already performed well. That indicates which topics your users are most interested in. Then, update it by:
- Adding new content or details
- Removing outdated information (including studies or links)
- Reformatting it to change the order in which the content is presented and/or to make it more scanner-friendly
Update the title, too, but make sure that it’s evident that this blog is a new and improved version of one that viewers already liked.
While you’re making changes, don’t change the blog’s URL. That will kill the search engine performance it already achieved.
Of course, once you review your blogs to see what topics got the most clicks, generate more. Brand new content is always, good, too. If you have trouble keeping up with a regular blog schedule, contact SonicSEO.com for help.
In the spirit of the holiday season, SonicSEO.com is gifting free marketing advice for every business that has a website (and that should be every business). Check out our 12 Days of SEO Bootcamp on Facebook. Each day, we’ve posted valuable information about how to monitor, assess and improve your website’s search engine performance, user experience, branding impact and more.
If you need more than bootcamp for your website performance to start off strong in 2018, please contact us for an SEO consultation.