Your heart is pumping, your palms sweat. Your words, usually so witty (at least you think so), suddenly fall flat.
Yes, that’s right. You’re falling in love. You’ve found your perfect match.
Suddenly, everything in your life falls into place. You have that extra spark in your step that comes with the satisfaction of knowing that you are loved. Continue reading
As with other social media platforms such as Facebook, Twitter can be a powerful marketing tool for businesses. But how exactly does Twitter fit in to a comprehensive Internet marketing campaign?
There are two forms of twitter marketing: paid twitter advertisements and twitter marketing (which is marketing of your company twitter account).
Twitter ads (also called twitter sponsored tweets) are still in Beta testing, but if you want to try them, they cost a minimum of 6 grand ($6,000) a month. A hefty price tag to be sure, but they do bring in quite a bit of traffic. If you want to give your Internet marketing campaign a much needed boost Twitter ads are a great alternative.
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If you are familiar with tech news, you’ve probably heard about Google’s new privacy policy, expected to take effect on March 1.
With all the information about the news, it can be difficult to make up your mind about where you stand on the new Privacy Policy. This blog will outline the basics of the controversy. Continue reading
We’ve all read about how Facebook can be a great marketing tool for business. But what exactly is Facebook marketing, and how do you go about doing it?
The most important thing to keep in mind is that you can’t actually sell anything on Facebook (although you may be able to soon—but that’s another topic for another time). That’s not what Facebook marketing is. Facebook marketing is a way to spread the word about your business to a potentially large group of people at a relatively low cost.
eMarketer, one of the leading digital media analysis firms, projects growth in search spending over the course of the next few years, reaching $30 billion by 2016. Fueled in 2012 by national elections and the Summer Olympic Games, search spending trends will secure the crown on Google’s head as the king of Internet search, but Microsoft will continue to solidify its presence at court.
But, of course, you don’t follow spending trends just because they’re spending trends. What did your mother tell you about following the crowd? But these spending trends are significant because they point to the power of Internet search in business marketing.
Change is the only constant. So, it should come as no surprise when companies launch campaigns to rebrand themselves or highlight products and services in an effort to make or keep themselves relevant to demand…which was exactly what McDonald’s was aiming to do through a new Twitter campaign last Wednesday (January 18). Continue reading
“Eeny, meeny, miny, mo” is a perfectly acceptable method of fairly picking kickball captains and deciding between two equally nutritious options from the executive basement vending machine. But when it comes to really important decisions, like picking an SEO company, you need a better decision-making strategy.
And the best strategy we can offer is Be Informed. Before selecting an SEO company, know about them—what they do, how they do it and what kinds of results do they get. Let’s break that down…
Here at SonicSEO.com, we’ve heard all of the best and worst about SEO. At best, our clients say that SEO has helped them to grow their business and gain a reputation as the best in their field.
At worst, we’ve heard the fears of potential clients: that SEO does not work, that it is spam.
It’s time for a little clarification.
What you may not know is there are two camps of SEO: black hat SEO and white hat SEO. Continue reading
It’s no secret. A strategic online marketing campaign can drive targeted traffic to your Web site and help you establish a solid client base in a highly efficient manner. The strategy of a solid Web marketing campaign is not simply developing an informative Web site about your firm—you can do that with a brochure. Rather, it’s designing a tool that will generate clients and allow you to track the return on your investment dollar for dollar.
There are several things to consider when designing your Web site and this article discusses six tips that can help you develop a Web site that works for you. Continue reading
To maximize the impact of your Web site, you need to have a site that is designed for a specific group of people—your niche market. By identifying your target audience, what they expect and how they search online, you can create an effective Web site that turns curious visitors into paying customers. Continue reading
