The Many Faces of Social Media

People often talk about social media as though every site were essentially the same. In reality, each social media site has its own core demographic, culture and content strategy – and only by understanding how each site works can you choose the right social media platform to connect with your audience and craft a brand message that will resonate with them. (more…)

Everyone Searches Differently

Google and other search engines rely on algorithms, keywords, links and other signals to figure out what a page is about – and a big part of SEO is making that a little easier on the search engine so relevant results can be displayed to the people who need them, no matter how they ask for things. If you don’t optimize a site for a variety of keywords – including some words you might never think to use in your niche – you’re (more…)

Your Business Website Exists to Drive Conversions

Internet MarketingAs a small business owner in the 21st Century, you absolutely need a web presence in order to reach more potential clients and customers. And when you’re building that website, or renovating an old one, it’s important to keep in mind the needs of both human visitors and search engines themselves.

So much of what we talk about when it comes to SEO is based around appealing to search engines – but you might be surprised to learn that a lot the strategies we employ at are chosen specifically (more…)

What Are We Thankful For?

Thanksgiving is about more than turkey and pie – although we’ll never turn down a slice of pie. It’s also about taking a moment to recognize what you have and be thankful for it. Science even shows that gratitude is actually one of the keys to happiness. (more…)

Why SEO is Important for Your Business

In today’s tech-savvy world, search engine optimization isn’t a luxury – it’s a necessity. Marketing tactics that were effective less than a decade ago are now outmoded, and if your (more…)

Why Hire an Agency Instead of DIY SEO?

With more than 2 billion people using the Internet across the globe, it’s obvious that every business needs web presence – and if you want to be found online, you need good search engine optimization to get your site in front of the people most interested in what you have to offer. But when it comes to SEO, why should you hire a professional rather than do it yourself? And if you’re hiring an SEO expert, why work with an outside agency rather than having your own on-staff SEO guy? (more…)