Ranking in search engines used to be all about having as many relevant keywords as possible. As algorithms changed, the focus shifted towards providing quality content based on whatever the search in question was. Now, with the growing popularity of voice search, SEO is on the verge of further adaptation to meet this new method of internet searching.
What is Voice Search?
With the popularity of mobile devices and accessing information on the go, the voice search function was a natural step. Hands-free searching is available with apps and features that come along with most smartphones. This voice search allows a person to tap the screen, ask a question and wait for the results while they find their car keys or attend their children.
Greater convenience in devices means a greater emphasis on meeting those new demands. This is why voice search is changing SEO algorithms and strategies.
How is SEO Changing?
In the age of desktop access, the easiest way to find the right results for your search was to have very specific keywords you would type into the search engine. Long-tail keywords–grammatically correct questions, sentences with no specific subject or noun–didn’t get the same accurate results as a to-the-point keyword search.
Voice search is more conversational in nature than type searching. When people consult a voice search, they ask full questions as if they were asking another human being. This is turning the algorithms away from searching for only specific sets of keywords. Combined with the improvement in search algorithms that look for quality content instead of numbers of keywords, this means that individual keywords as we know them are becoming obsolete.
SEO and website owners alike have to adjust to the changing search methods by adapting. Instead of lists of specific, individual keywords, a more natural, conversational style of writing is going to work best. It will align with the voice search style and ensure that a website doesn’t lose ranking by being outdated.