When it comes to search engine marketing the two big players are SEO (search engine optimization) and PPC (pay per click). SEO focuses on gaining website visibility through high rankings in the organic search results while PPC focuses on gaining website visibility through paid results listings.
So, what’s better? SEO or PPC? Continue reading
Google+ is here.
Okay. It’s been here awhile now, but many businesses aren’t using it to its full potential (or at all).
You may think that joining yet another social network isn’t worth the time. You’re already on Facebook and Twitter, right?
While it’s true that you need to judiciously choose where you invest in social media, ignoring Google+ may not be the best idea. Continue reading
Radio and TV, no doubt, revolutionized marketing. Entirely new avenues of reaching potential customers opened up…and with the potential for multimedia, too!
But radio and TV are firmly planted in the “push” marketing paradigm. They trumpet your claims and shout your company name to push an awareness of your company, your products and services into your potential customers’ awareness. Continue reading