eMarketer, one of the leading digital media analysis firms, projects growth in search spending over the course of the next few years, reaching $30 billion by 2016. Fueled in 2012 by national elections and the Summer Olympic Games, search spending trends will secure the crown on Google’s head as the king of Internet search, but Microsoft will continue to solidify its presence at court.
But, of course, you don’t follow spending trends just because they’re spending trends. What did your mother tell you about following the crowd? But these spending trends are significant because they point to the power of Internet search in business marketing.