Lessons from #McDStories, a Social Media Campaign Gone Wrong
Change is the only constant. So, it should come as no surprise when companies launch campaigns to rebrand themselves or highlight products and services in an effort to make or keep themselves relevant to demand…which was exactly what McDonald’s was aiming to do through a new Twitter campaign last Wednesday (January 18). Continue reading
When “Eeeny, Meeny, Miny, Mo” Doesn’t Cut It: A Better Way to Choose an SEO Company
“Eeny, meeny, miny, mo” is a perfectly acceptable method of fairly picking kickball captains and deciding between two equally nutritious options from the executive basement vending machine. But when it comes to really important decisions, like picking an SEO company, you need a better decision-making strategy.
And the best strategy we can offer is Be Informed. Before selecting an SEO company, know about them—what they do, how they do it and what kinds of results do they get. Let’s break that down…
Goofus and Gallant: What is White Hat SEO?
Here at SonicSEO.com, we’ve heard all of the best and worst about SEO. At best, our clients say that SEO has helped them to grow their business and gain a reputation as the best in their field.
At worst, we’ve heard the fears of potential clients: that SEO does not work, that it is spam.
It’s time for a little clarification.
What you may not know is there are two camps of SEO: black hat SEO and white hat SEO. Continue reading