The kids are out of school today, banks are closed, there’s no mail. Obviously, something special is going on. Turkey hasn’t gone on sale yet…what’s going on? Well, the calendar reminds us that today is Armistice Day or Veterans Day—two occasions certainly worth commemorating, but is that really what all the fuss is about?
HubSpot’s Dan Zarrella is always impressive. And today didn’t disappoint! Here’s what we took away from Dan’s Facebook session at PubCon today:
Know your Audience
Nothing you do on Facebook will be of any value if you don’t understand who’s there. While it’s true, people across all age groups are largely active on Facebook, younger people have more friends and wall posts—they’re more engaged. Another interesting fact: men and women have about the same number of friends, but women have more posts on their wall. Women are talking and being talked to more than men on Facebook. Continue reading
We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you!
PubCon is off to a great start! We’ve been so impressed with the sessions we’ve attended so far and are excited to share with you our key takeaways from Twitter: The Latest Topics and Trends. This panel included Brian Carter (Internet marketing and social media expert), Krista Neher (CEO of Boot Camp Digital), Warren Whitlock (author and social media strategist) and Dan Zarrella (HubSpot’s Social Media Scientist).
The Most Important thing to Remember on Twitter
When engaging on Twitter, it’s important to…engage.
We know it sounds simple, but too many businesses forget this. Too many businesses settle for the ease of blasting out information and give very little thought or attention to the more time consuming (and meaningful) task of building relationships. Too many businesses quickly become disenchanted with Twitter because they’re not investing in people (like they should); they’re investing in (one-way) messages. Continue reading