The kids are out of school today, banks are closed, there’s no mail. Obviously, something special is going on. Turkey hasn’t gone on sale yet…what’s going on? Well, the calendar reminds us that today is Armistice Day or Veterans Day—two occasions certainly worth commemorating, but is that really what all the fuss is about? Not… Read more »
Monthly Archives: November 2011
HubSpot’s Dan Zarrella is always impressive. And today didn’t disappoint! Here’s what we took away from Dan’s Facebook session at PubCon today: Know your Audience Nothing you do on Facebook will be of any value if you don’t understand who’s there. While it’s true, people across all age groups are largely active on Facebook, younger… Read more »
Make Sure You Have a Goal. No, Really. Make Sure You Have a Goal. Just attended another great class at PubCon: Building a Social Media Strategy with Jennifer Cario, founder of SugarSpun Marketing. Jennifer pointed out the fact that you really need to know your target audience and have a goal for what you want… Read more »
We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you! As the founder and CEO of WrightIMC, Tony’s been consulting on reputation management for 14 years and really had some great insight to share on the topic. Here’s what we took away:
It’s a pity that mom’s not around to ask me what I learned today. Because today, PubCon kicked off, and I learned a lot. So, let’s pretend that we’re at the family dinner table…now ask me, ask me, “What did you learn today?
PubCon is off to a great start! We’ve been so impressed with the sessions we’ve attended so far and are excited to share with you our key takeaways from Twitter: The Latest Topics and Trends. This panel included Brian Carter (Internet marketing and social media expert), Krista Neher (CEO of Boot Camp Digital), Warren Whitlock… Read more »
Twitter is slowly rolling out new features that make the micro-blogging site more functional than ever! Instead of seeing the usual @mentions tab and Retweets tab, Twitter users will now see an @[username] tab and an Activity tab.
Yesterday we discussed the importance of investing in SEO as the foundation of any good Internet marketing campaign. But the boom in social media and its marketing potential can’t—and shouldn’t—be avoided. In fact, 60% of respondents in Webmarketing 123’s 2011 State of Digital Marketing Report said they plan on increasing their SMM budget in 2012,… Read more »
Marketing via social media channels like Facebook and Twitter are all the rage right now. Businesses know they need to be where their (potential) customers are—online, mobile. Although growing, social media marketing on its own is not the most effective online marketing strategy.