Geeking Out on 11/11/11
The kids are out of school today, banks are closed, there’s no mail. Obviously, something special is going on. Turkey hasn’t gone on sale yet…what’s going on? Well, the calendar reminds us that today is Armistice Day or Veterans Day—two occasions certainly worth commemorating, but is that really what all the fuss is about?
Not exactly. If you write a check (do people do that anymore?) or check out your digital time display, you know that today is 11/11/11. All those 1’s…very auspicious.
Facebook Insights we Gleaned from Dan Zarrella at PubCon
HubSpot’s Dan Zarrella is always impressive. And today didn’t disappoint! Here’s what we took away from Dan’s Facebook session at PubCon today:
Know your Audience
Nothing you do on Facebook will be of any value if you don’t understand who’s there. While it’s true, people across all age groups are largely active on Facebook, younger people have more friends and wall posts—they’re more engaged. Another interesting fact: men and women have about the same number of friends, but women have more posts on their wall. Women are talking and being talked to more than men on Facebook. Continue reading
Building a Social Media Strategy
Make Sure You Have a Goal. No, Really. Make Sure You Have a Goal.
Just attended another great class at PubCon: Building a Social Media Strategy with Jennifer Cario, founder of SugarSpun Marketing.
Jennifer pointed out the fact that you really need to know your target audience and have a goal for what you want to do with that audience on various social media channels. Continue reading
Proactive Reputation Management Tips from PubCon 2011
We loved the Proactive Reputation Management session with Tony Wright at PubCon today…and thought we’d share some of the highlights with you!
As the founder and CEO of WrightIMC, Tony’s been consulting on reputation management for 14 years and really had some great insight to share on the topic. Here’s what we took away:
Twitter: The Latest Topics and Trends (takeaways from PubCon)
PubCon is off to a great start! We’ve been so impressed with the sessions we’ve attended so far and are excited to share with you our key takeaways from Twitter: The Latest Topics and Trends. This panel included Brian Carter (Internet marketing and social media expert), Krista Neher (CEO of Boot Camp Digital), Warren Whitlock (author and social media strategist) and Dan Zarrella (HubSpot’s Social Media Scientist).
The Most Important thing to Remember on Twitter
When engaging on Twitter, it’s important to…engage.
We know it sounds simple, but too many businesses forget this. Too many businesses settle for the ease of blasting out information and give very little thought or attention to the more time consuming (and meaningful) task of building relationships. Too many businesses quickly become disenchanted with Twitter because they’re not investing in people (like they should); they’re investing in (one-way) messages. Continue reading
New Ways to Keep Tabs on Twitter
Twitter is slowly rolling out new features that make the micro-blogging site more functional than ever!
Instead of seeing the usual @mentions tab and Retweets tab, Twitter users will now see an @[username] tab and an Activity tab. Continue reading
Building on SEO Success with Social Media Marketing (SMM)
Yesterday we discussed the importance of investing in SEO as the foundation of any good Internet marketing campaign . But the boom in social media and its marketing potential can’t—and shouldn’t—be avoided. In fact, 60% of respondents in Webmarketing 123’s 2011 State of Digital Marketing Report said they plan on increasing their SMM budget in 2012, despite recognizing SEO as their primary lead generator.
What does that indicate? Continue reading
SEO: The Driver of Online Business
Marketing via social media channels like Facebook and Twitter are all the rage right now. Businesses know they need to be where their (potential) customers are—online, mobile. Although growing, social media marketing on its own is not the most effective online marketing strategy.
Dos and Don’ts for Business Facebook Pages
So, yesterday we discussed the fact that business need to be mindful of Facebook’s ever-changing terms of use for business pages. Today, we’d like to provide you with practical advice for administering your Facebook page for maximum success with your target audience. Follow these dos and don’ts to be on the path of creating a successful Facebook page—in a way that doesn’t violate those hair-splitting terms of use: Continue reading