Analyze This
As we’ve discussed before, analytics is an extraordinarily useful tool in Internet marketing, and one of the key ways Internet marketing stands apart from traditional marketing. The wealth of hard data at your fingertips lets you know exactly what is and is not working, allowing you to spend your marketing budget far more efficiently than ever before. Here are some key analytics to keep in mind: Continue reading
“I’m Lost”
This is exactly what you never want a visitor to your website to say. Here are 5 important features to include in your website design to ensure people can find their way around quickly and easily: Continue reading
What to Expect with SEO
Web Site Ranking and Search Engine Optimization (SEO) Services
In order to maximize the benefits of your SEO strategy, and avoid misunderstandings and unrealistic expectations, you should know what you can expect—and what you can’t expect—from search engine marketing.
In the world of search engine optimization, more is involved in boosting your business’ name to the top of the search engines than simply creating a beautiful site. It takes time to develop search engine optimization that works, and you won’t see results overnight.
5 Ways to Improve your Website’s Conversion Rate
If you’ve been reading this blog for any length of time, you know that having a website is not enough to be competitive in today’s marketplace. You’ve got to be 
easily accessible to potential clients. You’ve got to stand out from the competition. You’ve got to meet the needs of your target audience.
While it’s important to have a well-designed site that’s optimized for the search engines, it’s equally important to have a site that successfully converts your target audience into clients. (That is why you’ve invested all this money in a solid Web presence, right?).
Now, this is not an article about what a good conversion rate is; that varies for every industry. But, what we want to share with you are 5 things you can do to increase your website’s conversion rate: Continue reading
How to Choose a Web Design Firm
Developing your Web site is one of the most important aspects of your online marketing campaign. Your Web site must be inviting, professional and easy to use if you want your Web traffic to turn into clients.
If your site is not designed properly, you have a lot to lose.
Reaching New Clients: Marketing to an Increasingly Tech-Savvy Culture
When was the last time you received a brochure or advertisement in the mail that applied to you? If the answer to this question eludes you, you have just illustrated the reason why your business should take full advantage of Search Engine Optimization (SEO) as a resourceful marketing tool. While traditional forms of advertising have their place, SEO is a far more effective means of getting more of the clients you want.
Instead of trying to score in the crapshoot of billboards and mass mailings, read on to learn how SEO can help you reach new clients more effectively. Continue reading
Understanding the Pros and Cons of Pay-per-Click Advertising
As a business, your website should function as more than an electronic business card that rarely gets seen. Your website should:
- set you apart as the business of choice for people in need of your products or services
- be easily accessible to potential clients who are looking for your products or services
- your website should get you more of the types of clients you want.
But how do you beat out competitors—and perhaps more importantly—get potential clients to see your site in the first place? Continue reading
Stop Interrupting…Be Interesting!
For years, marketers have devoted their time and energy to pushing messages out to as many people as possible. From interrupting television programs with commercials to interrupting a peaceful evening with phone calls, marketing tactics have traditionally invaded people’s personal space—creating negative sentiment while hoping to find the proverbial needle in the haystack.
While technology has enabled messages to be spread faster than ever, it has also enabled consumers to filter messages more easily than ever before.
Think about it… Continue reading
8 Ways to Improve Your Website
Just about every business has a website these days. And you can tell which ones use a “mom and pop” approach and which ones invest in their site as an effective marketing tool (potential clients can, too!). If you’re new to the game of online marketing or want some tips on how to improve your website to get more clients, the following information can help you get started. Continue reading
Targeting a Niche Market with Search Engine Optimization
When you are researching different search engine optimization companies, you will likely find that most emphasize the >amount of traffic you will receive as a result of their efforts. While traffic can be good, it’s not always an accurate way to assess the success of your Internet marketing campaign. Continue reading