Monthly Archives: February 2011

Analytics and Social Media

One of the primary reasons that businesses online were attracted to Search Engine Marketing (SEM) strategies like Search Engine Optimization and Pay-Per-Click was because they offered ways to track marketing investments dollar for dollar. As more and more users are being found to be on social media sites like Facebook, Twitter and LinkedIn, businesses are… Read more »

Video’s Potential to Boost Business Online

A recent article by Emarketer shows an 18% increase in the use of video marketing amongst the top 100 online retailers between Q4 of 2009 and Q4 of 2010. Why? Online videos are beneficial for both consumer and search engine algorithmic purposes. The major search engines like Google, Bing and Yahoo tend to rank pages… Read more »

The Importance of Social Media and Word-of-Text Recommendations

Some startling statistics and assertions have been put forth regarding the importance of Social Media sites in a recent article by eMarketer, one of the leading Internet marketing analysis sites. Data produced by The Global Web Index asserts that online users use social networking sites like Facebook and Twitter to disseminate information rather than create… Read more »

Understanding Bing Local

Search engines are constantly looking for ways to make their algorithms more efficient in order to enhance the way in which users search for and find the goods and services they need. Bing is one of the most popular search engines and has gained usage because of its easy-to-use local shopping features. Bing Local helps… Read more »

Creating a Solid Search Engine Optimization Platform

As a business owner, you have probably realized that having a Web presence is crucial to reaching out to more customers in today’s technologically-savvy world. What you may not know is the steps to developing that Internet presence. Your site needs to be strategically planned out and make use of every available avenue.

What is a Link Ninja?

What comes to mind when you hear the term “Link Ninja”? You might think of a person in black stealthily moving from roof to roof with sword in hand ready to carry out top-secret missions, but this is not what we are talking about. A link ninja is one of the most vital personnel members… Read more »

Online Ad Spending Officially Defeats Newspaper Ads

For decades, companies have been investing their hard-earned advertising dollars into print ads in newspapers, magazines, and billboards. In 2010, a marketing milestone was reached: the amount spent on Internet advertising officially surpassed that of newspapers for the first time. According to eMarketer’s Decemeber 2010 statistics, newspaper ad spending in 2010

Content Spam: An Ever Increasing Problem

Content spam is the product of black hat Search Engine Optimization (SEO) methods designed to alter the perception of a website’s content to search engines. The result? Irrelevant search results and ever-increasingly frustrated online consumers. While search engines are always improving their