Analytics and Social Media
One of the primary reasons that businesses online were attracted to Search Engine Marketing (SEM) strategies like Search Engine Optimization and Pay-Per-Click was because they offered ways to track marketing investments dollar for dollar.
As more and more users are being found to be on social media sites like Facebook, Twitter and LinkedIn, businesses are investing more and more dollars into targeting audiences there. As more money is being invested, more and more businesses are calling for the ability to track ROI as pertains to social media marketing (SMM) campaigns.
Why?
Investments in SMM is increasing.
eMarketer predicts that over 3 billion dollars will be invested into targeting users on social media sites in 2011. With this much money being spent, businesses want to know how effective their dollars are. Continue reading
Google Boost: A New Way to Promote your Business
Google Boost is the newest way to promote your business’ Places Page on Google. It appears in the sponsored results section at the top of the page, it’s marked with a blue pin/marker (instead of the standard red pin/marker used to identify Google Places pages), and it gets YOU noticed! Continue reading
What Should Be On Your Facebook Page?
Ok, so we’ve hammered into everyone the importance of social media networking sites in today’s marketing age. If you have been following our blog, you surely know that all forms of traditional media are losing points in usage except for the Internet and mobile devices.
You know that because of the above mentioned fact, 57% of businesses are expected to increase their budgets in social media marketing this year according to a StrongMail survey.
You probably already know that over 57.1% of all Internet users will be on Facebook by the end of this year and that you need a Facebook page to promote your business.
What you are probably still trying to figure out, however, is how to use your fan page as a lucrative marketing tool. Let’s look at that. Continue reading
Video’s Potential to Boost Business Online
A recent article by Emarketer shows an 18% increase in the use of video marketing amongst the top 100 online retailers between Q4 of 2009 and Q4 of 2010.
Why? Online videos are beneficial for both consumer and search engine algorithmic purposes. The major search engines like Google, Bing and Yahoo tend to rank pages that have videos higher than those that don’t. Videos also allow businesses to present product information and demonstrations to potential consumers in an attractive, easy-to-learn way.
Most online consumers don’t read the bulk of a website’s content which is why SEO content optimizers strive hard to create content that creates conversions without a lot of required reading. Many viewers in recent eMarketer studies indicated that they would prefer to watch a video about a product rather than read content.
This is important. Continue reading
The Importance of Social Media and Word-of-Text Recommendations
Some startling statistics and assertions have been put forth regarding the importance of Social Media sites in a recent article by eMarketer, one of the leading Internet marketing analysis sites.
Data produced by The Global Web Index asserts that online users use social networking sites like Facebook and Twitter to disseminate information rather than create it. Surveys also indicated that online consumers trust in friend recommendations via social media sites increased by over 50%.
What does this mean? It means that if word-of-mouth recommendations are still considered to be an effective marketing method, which they are, then companies better get on board with using Facebook and Twitter as platforms for creating trustworthy word-of-text recommendations. Continue reading
Understanding Bing Local
Search engines are constantly looking for ways to make their algorithms more efficient in order to enhance the way in which users search for and find the goods and services they need. Bing is one of the most popular search engines and has gained usage because of its easy-to-use local shopping features.
Bing Local helps offers geographical listings to help users find services near their location. The service also offers a number of helpful tidbits of information for your potential clients, including Continue reading
Creating a Solid Search Engine Optimization Platform
As a business owner, you have probably realized that having a Web presence is crucial to reaching out to more customers in today’s technologically-savvy world. What you may not know is the steps to developing that Internet presence. Your site needs to be strategically planned out and make use of every available avenue. Continue reading
What is a Link Ninja?
What comes to mind when you hear the term “Link Ninja”? You might think of a person in black stealthily moving from roof to roof with sword in hand ready to carry out top-secret missions, but this is not what we are talking about.
A link ninja is one of the most vital personnel members belonging to a team of SEO experts. This highly valuable person is Continue reading
Online Ad Spending Officially Defeats Newspaper Ads
For decades, companies have been investing their hard-earned advertising dollars into print ads in newspapers, magazines, and billboards. In 2010, a marketing milestone was reached: the amount spent on Internet advertising officially surpassed that of newspapers for the first time.
According to eMarketer’s Decemeber 2010 statistics, newspaper ad spending in 2010 Continue reading
Content Spam: An Ever Increasing Problem
Content spam is the product of black hat Search Engine Optimization (SEO) methods designed to alter the perception of a website’s content to search engines. The result? Irrelevant search results and ever-increasingly frustrated online consumers.
While search engines are always improving their Continue reading