Google Boost is the newest way to promote your business’ Places Page on Google. It appears in the sponsored results section at the top of the page, it’s marked with a blue pin/marker (instead of the standard red pin/marker used to identify Google Places pages), and it gets YOU noticed! Continue reading
Why? Online videos are beneficial for both consumer and search engine algorithmic purposes. The major search engines like Google, Bing and Yahoo tend to rank pages that have videos higher than those that don’t. Videos also allow businesses to present product information and demonstrations to potential consumers in an attractive, easy-to-learn way.
Most online consumers don’t read the bulk of a website’s content which is why SEO content optimizers strive hard to create content that creates conversions without a lot of required reading. Many viewers in recent eMarketer studies indicated that they would prefer to watch a video about a product rather than read content.
This is important. Continue reading
Search engines are constantly looking for ways to make their algorithms more efficient in order to enhance the way in which users search for and find the goods and services they need. Bing is one of the most popular search engines and has gained usage because of its easy-to-use local shopping features.
Bing Local helps offers geographical listings to help users find services near their location. The service also offers a number of helpful tidbits of information for your potential clients, including Continue reading
For decades, companies have been investing their hard-earned advertising dollars into print ads in newspapers, magazines, and billboards. In 2010, a marketing milestone was reached: the amount spent on Internet advertising officially surpassed that of newspapers for the first time.
Content spam is the product of black hat Search Engine Optimization (SEO) methods designed to alter the perception of a website’s content to search engines. The result? Irrelevant search results and ever-increasingly frustrated online consumers.
While search engines are always improving their Continue reading