A recent eMarketer study suggests B2B marketers are increasing their online marketing budgets. If you’re a business owner who doesn’t have a large online presence, you may be wondering why other businesses are not only continuing to put marketing dollars online, but are increasing those budgets.
It’s simple—acquiring more customers.
While the goals for businesses to use marketing haven’t changed all that much, the places that businesses put their marketing dollars have.
Online is where most of the action is and more and more businesses are realizing that. Continue reading
As search engines increasingly give ranking consideration to online reviews and other social media indicators, businesses need to understand the importance of cultivating online relationships with clients. With this need to be social comes fear of what consumers will post about a business online. Sure, positive comments from happy, satisfied customers are a sure-fire way to impress future clients and gain their trust. But, what about the rare unhappy client who posts a negative comment for all to see? Continue reading
If you want your site and, in turn, your business to be successful, people need to trust you. One way to create trust is through the content on your site.
So, how do you develop content that creates trust? You have to know what your audience is expecting before you can write copy that develops into a trust-worthy partnership. Below are just a few features of trust-building content: Continue reading