Highlights from Dan Zarrella’s “The Science of Blogging” Webinar
Yesterday, we sat in on Dan Zarrella’s webinar: The Science of Blogging. During the course of an hour and a half, Dan demonstrated (once again) why he truly is the social media scientist. While you can check out the webinar for yourself (and we highly recommend that you do), here are a few things we took away from the presentation: Continue reading
Google: “Being Bad to Customers is Bad for Business”
By now you’ve likely heard the sordid tale of an unethical merchant exploiting Google’s algorithm to boost his website’s ranking through negative reviews. If not you can check out the New York Times article here: http://www.nytimes.com/2010/11/28/business/28borker.html.
Key Term Phrases: What Not to Do
Using key term phrases is essential for a well optimized site. But, there are some right—and wrong—ways to use key term phrases in your copy. Here are some tips about what not to do when using key term phrases: Continue reading
Web Design: Top 10 Things you Need Above the Fold
When designing (or redesigning) your website, it’s important to strategically include certain information at the top of the page, above the fold. “Above the fold” refers to the part of a website people can see without having to scroll down; it’s actually an old term from print media indicating that the most important information in a newspaper needed to be on the front page, above the fold. Continue reading
Beware of SEO Look-Alikes
Everyone loves a good look alike—Elvis, Cher, Madonna. But, when it comes to investing your marketing dollars, don’t be fooled by the SEO imposters lurking all over the Internet. Continue reading
Be the Friend and the Expert
With social media having such a prevalence on the Internet these days, businesses might be asking themselves if social media is about being friends with people or being an expert in their respective field? When you decide to use social media as part of your online marketing, you don’t have to pick one—you can be both. Continue reading
5 Steps to Increase Conversions on Your Site
As a business owner with a website, you’ve already recognized the importance of using the Internet for your online visibility and marketing. But, you may be wondering why your website hasn’t given you the ROI you were hoping for. Here are 5 steps to help you get the most out of your investment by increasing conversions: Continue reading