If your business is interested in selling products through eBay, there are a couple things you need to know before you get started. Below are 10 tips that will give you an edge when selling products on eBay:
1. Get to know eBay
Of course, the best thing to do before you start selling product on eBay is to spend some time getting to know the site. If you haven’t bought anything on eBay before, become a buyer and learn how the whole process works. Learn what’s important to you as a buyer so you can provide people with a good buyer experience when they do business with you.
2. Do some Research
It’s important to know the least amount of money you can sell your product for and still make a profit. When you have this information, set that price as your starting bid. You also need to determine the best time to run your auction. Many people say weekends are best, but you will have to figure out the best time to reach your target audience. One thing is for certain, closing your auction between midnight and 5 am is not a very good strategy as there are not likely to be a lot of people online during these hours. Finally, get to know your competitors. Look at how they run their auctions and the type of experience they provide consumers…and look for ways you can do it better.
3. Craft Strong Titles
As you list items on eBay, it’s important to pay special attention to the titles of your products. While it may be tempting to use lots of adjectives, it’s more important to create key word rich titles. Key word rich titles target phrases people actually are using to find the products you are listing. Be specific, straightforward and as clear as possible in your title—and avoid sounding like spam.
4. Include Pictures
Photos of your product are a must when selling on eBay. People rarely buy products sight unseen, especially when it comes to the Internet. Give potential buyers peace-of-mind by providing images of your product from several angles. Make sure the pictures you provide are quality images that accurately portray the product you are selling.
5. Write SEO-Friendly Product Descriptions
Whether your item is new or used, make sure you provide people with a description that tells them exactly what they’ll get if they buy your product. As you are writing about your product, be sure to incorporate relevant key terms and provide as much information about your product as possible; this will not only help consumers know what they are getting, but make your listing easier to find when they are searching for your product online. It’s important to be descriptive, but be careful not to sound spammy.
6. Clearly State Payment Options
Letting people know what payment options you will accept is an important piece of information to convey. Do not forget to include this in your description.
7. Post Shipping Information
Let consumers know how you plan to ship your products to them and roughly how long that process will take. When charging for shipping, don’t overcharge. The small amount you would make will offend consumers and make them less likely to do business with you in the future.
8. Run Several Auctions Simultaneously for Short Durations
Research indicates that the last 24 hours of an auction are the most active, regardless of the entire duration of the auction. Make more money in less time by running several auctions at the same time for short durations.
9. Provide Exceptional Customer Service
When you receive payment from a consumer, ship the product right away. Be sure to stay in contact with consumers until their product arrives and the transaction is complete. By keeping consumers informed throughout the buying and shipping process, you relieve anxiety and cultivate a relationship that will make them more likely to do business with you in the future. Customers with a good experience are also more likely to give you positive feedback, which is important for building your credibility on eBay.
10. Engage in Social Media
Social media provides you with a great opportunity to establish lasting relationships with consumers. Not only can new customers start interacting with you through your various social media accounts, but you can connect your eBay listings to your Facebook page to keep your fans informed of new products you are offering. Having a strong online presence helps legitimize your business and can help consumers feel more comfortable doing business with you.
When used properly, eBay can be a great tool to sell products and get people engaged with your company. Don’t be afraid to experiment. As long as you keep the basic principles listed above in mind, trial and error can help you determine the best method for selling your products on eBay.